Brand Statement

Who are you? Why should we hire you over the other candidates? 

If you have a prepared Brand Statement and can answer these questions confidently at an interview, you will have more control over the flow of the interview. You will also appear confident, organized, and ready for employment. 

Photo by LemonTreeImages/iStock / Getty Images
Photo by LemonTreeImages/iStock / Getty Images

THink of 3 Attributes

What are 3* things others would say about you as a profesisonal? Find 3 words or phrases: Leader, Organized, Problem Solver, Communicator, Analytical, etc. 

Ask someone whom you respect to give you ideas if you need help. 

Write down 3 words or short phrases. 

*Did you notice that your Cover Letter asked for 3 descriptive words too?

Photo by scyther5/iStock / Getty Images
Photo by scyther5/iStock / Getty Images

The story behind the Words

Now we give life to the words you selected by illustrating them with a story that proves them to be true. You may also start with some great stories and find the words from the stories. in 60 to 90 seconds tell a brief story. Remember STAR - Situation, Task, Action, and Result. Spend more time on Action and Result, and be brief about Situation and Task.

Photo by pickingpok/iStock / Getty Images
Photo by pickingpok/iStock / Getty Images

Practice, Practice, Practice

Better to feel foolish practicing now then feel foolish in an interview, meeting a new connection, or in a conversation that might have led to an opportunity. 

"Thank you for taking the time to meet with me today. What I believe that I bring to any organization is Leadership, Problem Solving, and Agency. Through my international travel experiences I have learned problem solving, in my work and interests I have been the leader and managed others, and I have been called upon to accomplish tasks and strategies which I describe as agency" 

You can edit the above to fit your voice, but until you feel comfortable, stay as close to the template above as possible.